Capturing the video is only the first part, it is the editing which turns it into useable content.
The editing process combines multiple video sources as well as audio tracks to produce the finished article.

Visual Effects

Visual effects can add an extra dimension to your production, which cannot be achieved just using a camera.
Material such as 3-D animations can demonstrate a product function, and get behind the scenes.
Graphical overlays can bring a consistent look and feel to the production such as you logo in places it really shouldn’t be!